“You’re scared, but just do it. Do it with the fear.”

– Cathy Heller

Today on “The Shine Strategy,” I’m beyond thrilled to introduce you to Cathy Heller, host of the popular podcast “Don’t Keep Your Day Job,” which was given the #1 spot on iTunes’ recommended list of shows in 2018 and 2019. The show has received 9 million downloads and helps listeners find purpose in their lives and get paid doing what they love. 

Cathy has interviewed creatives and entrepreneurs at the top of their game, including actress Jenna Fischer, popular blogger Seth Godin, designer Jonathan Adler, make-up artist Bobbi Brown, dancer Mandy Moore, Jimmy Choo co-founder Tamara Mellon, fitness expert Jillian Michaels, Starbucks’s Howard Schultz and Gretchen Rubin, just to name a few.

Cathy has been featured in Forbes, Entrepreneur Magazine, the NY Times and Inc. Magazine. Her book, Don’t Keep Your Day Job, is coming out in November, and is filled with inspirational stories from people within her own tribe who have decided to take control of their creative career path. 

She is an extraordinary motivational coach and recognized for her genuine style. She often says “purpose is the opposite of depression,” and she lifts others to be the happiest version of themselves. Cathy has incredible insight on the power of enthusiasm, and how to do the things in life that scare you the most.

Playing small and sitting on the bench—as comfortable as it is—is not going to make you feel alive.

-Cathy Heller



  • About Cathy’s journey of moving to LA to pursue a career in music and becoming a beacon of light for other creatives to be successful.
  • Cathy’s creative tactic of “Mochas & Music” as a tool for breaking through the noise and get doors to open for her.
  • The importance of pursuing dreams that scare you. 
  • How Cathy’s difficult home life as a child inspired her journey.
  • How she developed her unwavering commitment to being brave.
  • Why Cathy believes that business is empathy.
  • Why people haven’t practiced feeling good and why it’s important to understand this tendency in ourselves.
  • Cathy’s top tools for keeping her a clear sense of self and fueling her work.


Free Virtual Workshop: Watch Now

Join the Community on Facebook

Get My Free Pitch Template to Get More Leads for Free

Listen to the Podcast on any major platform…