Episode 9 – Sophia Parra

Episode 9 – Sophia Parra

by | Jul 24, 2019 | Uncategorized

9. Sophia Parra: What the Heck to Post on Instagram

by Heather Burgett

“When it comes to cracking the code, ‘engagement’ is the name of the game.” 

– Sophia Parra

In today’s episode of “The Shine Strategy,” I’m excited to bring you my incredibly informative conversation with social media expert, Sophia Parra, who is a social media strategist and founder of COACH SOCIAL. Her system has helped clients triple attendance at events and grow their online communities by 1,000 – 3,000% in the first year. She’s also the creator of the online subscription, WHAT THE HECK TO POST, which reveals her biggest hacks to cracking the Instagram code.

Sophia opens up and shares the heart-wrenching story of how she came to this work, and why she feels drawn to working with coaches. And we talk about so much more, including: Facebook and Instagram algorithms, the key to engagement, and how best to optimize growth via DMs. You will definitely want to take notes on this one!  

TUNE-IN TO HEAR:

  • The top mistakes people make when posting. 
  • Why your objective for each post requires a strategic approach.
  • How Sophia feels about “liking” your own content. 
  • Facebook and Instagram algorithms: how they work and how to work them. 
  • How you can use DMs to increase your client base.
  • The secret to sharing links on Instagram. 
  • How the algorithms reward different types of engagement—this one might surprise you!

 

“Ask questions that aren’t ‘yes’ or ‘no.’ Be social.” 

– Sophia Parra

 How to reach Sophia and get her free gifts:

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Episode 8 – Darrah Brustein

Episode 8 – Darrah Brustein

by | Jul 17, 2019 | Uncategorized

EP8. Darrah Brustein: Diving Deep with Deepak Chopra & Lifestyle Design

by Heather Burgett

“Be the hero of your own story.” 

– Darrah Brustein

Today, on “The Shine Strategy,” I’m thrilled to introduce you to connector, entrepreneur, author, and all-around impressive teacher, Darrah Brustein.

She was named #1 to follow by Boss Babe magazine; has founded and scaled two business—a payment processing company and a networking events company—and her articles on lifestyle design in Forbes and other media outlets have been read by millions. Most recently, she released a video masterclass series with Deepak Chopra, titled, “Diving Deep with Deepak and Darrah.”

Her superpower is her ability to connect people. She is not only a powerhouse business woman and entrepreneur, but her desire to “give it forward” to those around her has led her to become a master networker. After inviting her community to 30 days of giving, she “accidentally” started the movement #giveitforward which strives to empower 1,000,000 people to give intentionally to one person in some way every day, with no strings attached. 

This interview is chock-full of heart-centered tactics on how to get your message out into the world in a grounded way; how to say ‘yes’ and ‘no’ effectively; and, most importantly, how to live the life you desire while lifting up others. 

TUNE-IN TO HEAR:

  • How Darrah uses her “gut-check” to decide when to say ‘yes.’
  • How to ask for things from a place of authenticity and be able to connect with those with whom you wish to collaborate.   
  • Darrah’s framework for how to say “no” that she learned from the uplifting rejection she received from Brene Brown’s team. 
  • Creating emails that are quick and easy but still personalized. 
  • How Darrah’s side-hustle brought her and added six-figure income in addition to increasing her impact in her community.
  • Why Darrah re-evaluated what success meant to her and the career shift that it created. 
  • The steps you can take to break the cycle of working like you’re on a hamster wheel. 
  • Tips to achieving a balanced lifestyle.
  • How Darrah never imagined she’d be working with Deepak Chopra, and the lessons she learned from it, including what she calls, “borrowed confidence.

 

“People in the world access the success that they’re seeking through connections and relationships. But they so often get it wrong—they look at it from a ‘what can I get,’ not ‘what can I give,’ perspective.” 

– Darrah Brustein

 How to reach Darrah and get her free gifts:

 Additional Mentions:

 

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Episode 7 – Colin Thomson

Episode 7 – Colin Thomson

by | Jul 10, 2019 | Uncategorized

EP7. Colin Thomson: The Future of Podcasting & Unhackable Influence

by Heather Burgett

“The practical piece of reciprocity is a powerful thing in humans.”    – Colin Thomson

Today, we dig into the ins-and-outs of the podcast industry with Colin Thomson, founder and CEO of Kast Media, a leading full-service podcasting and digital media agency that works with top shows, including Lewis Howes’ The School of Greatness, Arielle Vandenberg’s The Only Child, Jordan Belfort’s The Wolf’s Den, On Purpose with Jay Shetty and The Tai Lopez Show. I’m humbled and honored to say that “The Shine Strategy” is part of this impressive fast-growing podcast network that receives 24 million downloads per month and two million streams per day.

Colin shares his journey and how, within a few short years, he has built a thriving business and become a leading podcast producer. He holds a degree in Music Composition, which was what originally brought him to LA. His interest in podcasts and experience with music production led to a pivot in his career path, which took him from editing and writing show notes to now owning and running a massive recording studio in the heart of West Hollywood—with gorgeous views and a star-studded roster of clients. 

Colin keeps it real about the highs and lows of the podcast space. He doesn’t sugarcoat how challenging it can be to start a podcast. He also discusses the value it’s bringing to our society; how important it is to produce meaningful content; and how anyone who cultivates the right relationships and pays it forward can be truly successful. 

TUNE-IN TO HEAR:

  • How Colin went from being a music teacher to owning one of the fastest growing podcast networks in the industry
  • The importance of relationships, PR, and paying it forward 
  • Why podcasting holds a mirror to true influence and how this influence differs from the social media space
  • The future of podcasting and the dangers of decentralization that it faces
  • About monetization and bringing an organic flow to advertising
  • Colin’s top advice for anyone thinking about starting a podcast
  • Practical tips for any show’s longevity

“I get excited about the podcast space because, to me, it’s the opportunity to be involved in a digital media that is focused on deep, intellectual, impactful, meaningful conversations—when the rest of the world is focused on more surface-level things.” 

– Colin Thomson

To Contact Colin:

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Episode 5 – Deborah Anderson

Episode 5 – Deborah Anderson

by | Jun 26, 2019 | Uncategorized

EP5. Deborah Anderson: In the Flow with "Women of the White Buffalo"

by Heather Burgett

“The more people that join the conversation, the more things that light will be shed on, and things will change in the world.” – Deborah Anderson

In this episode of “The Shine Strategy” podcast, I’m thrilled to share an enlightening conversation with renowned photographer, multimedia artist, and director, Deborah Anderson. She heard the calling to be in service of Native American women and communities, and her new documentary film, “Women of the White Buffalo,” offers awareness and awakening to this life-changing movement.

Deborah’s journey is truly inspiring—from living with a Lakota tribe and experiencing the horrific circumstances that many Native Americans are enduring, and deciding to give the people a voice without initially knowing how she would do it. Her mission goes far beyond the making of a film. She’s using her talents to educate and activate the mainstream on what is really happening to the Native peoples, their lands and spirit. She’s inspiring others to get more educated and connected with U.S. History and to take pause to consider what’s happening, not only with Native Americans, but also with ourselves.

TUNE-IN TO HEAR:

  • How Deborah has stepped into her calling for the making of this film.
  • The difficult truths about Native Americans in the U.S., and how we can all help.
  • How her father, Rock & Roll Hall of Famer, Jon Anderson, helped cultivate her spirituality, connection to the earth and consciousness.
  • Her vision for the world and her legacy as an artist.
  • The power of doing the work, putting your ego aside and being of service to others.

“Ultimately, because my heart was in the right place, and because I felt like I was on the right boat going in the right direction, it all came to me in a flow—and because it’s the right thing.” – Deborah Anderson

More Info:

Additional Mentions:

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